PROBLEM TO SOLVE:

• Unable to expand the client base
• Unable to attract hires at all levels
• Frequent technology setbacks
• Staff overloaded
• No ability to scale the business and ensure providing quality service due to lack of processes

SOLUTIONS RECOMMENDED & IMPLEMENTED by COO

CRM: Redtail enhanced through massive cleanup and reorganization of contacts
DOC MGMT: migrated from server to Net Documents and integrated with Redtail
DICTATION: implemented Mobile Assistant and integrated with Redtail
PORT MGMT: Portfolio Center Back Office and integrated with Redtail
EMAIL: move from outside IT firm & alternative host to Redtail Zimbra and integrated with Redtail
EMAIL DRIP: Redtail Broadcast Email
FORMS: Laser Apps and integrated with Redtail
HARDWARE: dual monitors, desktop scanners
WEBSITE: DNS Exit Strategies
STAFF: promoted Operations Manager to COO, attracted 2 hires into client service and para-planning roles
OUTSOURCED: Portfolio Back Office, IT Provider
PROCESSES: Sales Pipeline, Prospect to Client, New Client On Boarding, Annual Client Servicing (meetings, holiday, birthday, newsletter, reporting), Annual, Financial Plan Prep, Marketing

SUCCESS!

WITHIN JUST 5 MONTHS:

• AUM growth of $31 million
• Saved $20,000+ due to elimination of local server system
• Increased productivity of current staff by 50%+
• Executed client communications plan to increase awareness of services
• On boarded clients quickly due to form filling process & integrations
• Increased client profitability
• Attracted 2 new hires
• Increased valuation leverage for eventual merger with very large East Coast RIA firm